Integrated Business To Business Marketing

The Complete Blueprint

Integrated Business To Business Marketing
Philip Allott
RRP:
NZ$ 44.99
Our Price:
NZ$ 35.99
Paperback
h216 x 140mm - 240pg
25 Mar 2022 UK
International import eta 10-19 days
9781789047790
Out Of Stock
Currently no stock in-store, stock is sourced to your order
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king' s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
A former regional chairman of the Federation of Small Businesses and fellow of the Chartered Institute of Management, he is the author of numerous business marketing reports, papers, media material and the published author of The Donkeyman. He lives in Knaresborough, UK.
Status: No local stock, title imported to order
ISBN-13: 9781789047790
Published: 25 Mar 2022
Published In: United Kingdom
Imprint: John Hunt Publishing
Publisher: John Hunt Publishing
Format: Paperback
Height: 216mm
Width: 140mm
Spine: 15mm
Weight: 666g
Pages: 240

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