Innovation Matrix, The: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property

Innovation Matrix, The: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
Deepika Jeyakodi, Mirjam Ros
RRP:
NZ$ 65.00
Our Price:
NZ$ 50.37
Paperback
h200 x 170mm - 128pg
11 Mar 2019 XNE
International import eta 7-19 days
9789063695200
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The present day business world is competitive, complex, and inter-connected. Organizations must innovate to survive, but struggle with questions on how to capitalize on bright ideas, how to capture value in a join innovation effort and how to manage innovation. Intelligent Innovation aims to simplify this process, particularly from an Intellectual Property (IP) perspective. It takes you through three key steps to help you build an Innovation and IP Strategy, that will bring much needed value to the innovation process and help an organization succeed in its endeavours. This book describes a three step model: THINK-STRATEGIZE-ACT. Think is comprised of six building blocks to help you judge what your organization is, has, or needs for its ambitions.In Strategize, an Innovation and IP Matrix presents possible strategies that can be adopted by an organization for an innovation project or a particular product or service. It helps finding an approach towards partners, capturing the value of innovation and protecting the IP. Finally in Act, three key factors for implementing the strategy are discussed; working your ecosystem, clever contracting and the right attitude.
Status: Active
ISBN-13: 9789063695200
Published: 11 Mar 2019
Published In: Netherlands
Imprint: BIS Publishers
Publisher: BIS Publishers BV
Format: Paperback
Height: 200mm
Width: 170mm
Pages: 128

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