Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion
Robert B Cialdini
Our Price:
NZ$ 65.00
Hardback
h229 x 152mm - 592pg
27 May 2021 US
International import eta 7-19 days
9780062937650
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Influence, the classic book on persuasion, explains the psychology of why people say "yes"'and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader'and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
For marketers, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
Status: Indent title, imported to order
ISBN-13: 9780062937650
Published: 27 May 2021
Published In: United States
Imprint: HarperCollins
Publisher: HarperCollins Publishers Inc
Format: Hardback
Height: 229mm
Width: 152mm
Spine: 36mm
Weight: 737g
Pages: 592

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