The Illusionist Brain

The Neuroscience of Magic

The Illusionist Brain
Jordi Cami, Luis M Martinez
RRP:
NZ$ 57.99
Our Price:
NZ$ 47.55
Hardback
h235 x 156mm - 248pg
7 Jun 2022 US
International import eta 7-19 days
9780691208442
Out Of Stock
Currently no stock in-store, stock is sourced to your order

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9780691241111 US Paperback $32.79

How magicians exploit the natural functioning of our brains to astonish and amaze us How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains. We construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cami and Luis Martinez explore the many different ways illusionists manipulate our attention-making us look but not see-and take advantage of our individual predispositions and fragile memories. The Illusionist Brain draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully "hack" our brains to alter how we perceive things and influence what we imagine.

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