ISE Understanding Business (2nd Edition)

The Core

ISE Understanding Business (2nd Edition)
Susan McHugh, William G Nickels, James McHugh
RRP:
NZ$ 179.00
Our Price:
NZ$ 161.10
Paperback
Not defined - 544pg
8 Jun 2020 US
International import eta 10-19 days
9781260590777
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The introduction to business course provides students with an opportunity to investigate the different functions of business and how they are connected. Nickels, Understanding Business: The Core 2e does more than teach-it prepares students to create an impact on the world.
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years' experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management. Jim McHugh holds an M. B. A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive. Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M. Ed. degree from the University of Missouri and completed her coursework for a Ph. D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Status: Active
ISBN-13: 9781260590777
Published: 8 Jun 2020
Published In: United States
Imprint: McGraw-Hill Education
Publisher: McGraw-Hill Education
Format: Paperback
Weight: 925g
Pages: 544

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