The Human Side of Innovation

The Power of People in Love with People

The Human Side of Innovation
Mauro Porcini, Indra Nooyi
RRP:
NZ$ 100.00
Our Price:
NZ$ 80.00
Hardback
h235 x 156mm - 192pg
18 Oct 2022 US
International import eta 7-19 days
9781523002887
Out Of Stock
Currently no stock in-store, stock is sourced to your order
PepsiCo' s and 3M' s award-winning chief design officer reveals the secret to creating life-changing innovations- putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini - PepsiCo' s and 3M' s first ever chief design officer - says, the key to real, world-changing innovation is to put people first. Putting people first requires what Porcini calls unicorns- people who are in love with people and who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some have qualities you might expect-the ability to dream and an attention to detail-but when was the last time you heard an executive ask prospective hires if they were kind or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators. This book is written by a celebrated designer, high-level corporate executive, and a decent human being.
"Mauro has written a fascinating book about entrepreneurs who have the disposition and skills to innovate. But there is more to innovation success than being entrepreneurial. The social skills of empathy, curiosity, attentiveness, optimism, and resilience will make a critical contribution to whether the innovation wins or fails. " -Philip Kotler, Professor Emeritus of Marketing, Kellogg School of Management, Northwestern University "Get ready for a powerful journey inside the unique mind of Mauro Porcini, full of innovation frameworks, stories, and one-of-a-kind insights for business leaders, designers, and students alike. " -Joe Gebbia, cofounder of Airbnb and Chairperson, Airbnb. org "Mauro Porcini reveals in this book the unique combination of rigorous research, focus, sensitivity, curiosity, collaboration, and passion that is at the basis of a dream as ancient as his practice-producing good design for all. Just as he was able to inspire a trailblazing CEO, as well as a massive global company and its billions-strong clientele as a consequence, Mauro now inspires us all with his passion and endless talent as a designer and as a raconteur. " -Paola Antonelli, Senior Curator, Architecture and Design, and Director, Research and Development, The Museum of Modern Art "Mauro Porcini explores the universal truth that innovation is by, with, and for people. He delivers it with a unique and provocative voice that shows how each of us puts our own stamp on the creative process. " -Tim Brown, Chair, IDEO, and author of Change by Design "At long last, we have a real definition of a unicorn. Mauro Porcini' s glorious book deconstructs the true nature of innovation and reveals how to create meaning with craft, courage, intelligence, and ingenuity. " -Debbie Millman, designer, author, host of the Design Matters podcast; Chair, MPS Branding Department , School of Visual Arts; and Editorial Director, Printmag. com "A pathbreaking leader shares wisdom on how empathy and a deep love for people is at the heart of big, bold innovation. " -Laxman Narasimhan, CEO, Starbucks, and former CEO, Reckitt Benckiser "From the first time I met Mauro, I knew he was a special leader. While his eye for design is exceptional, his eye for talent is what sets him apart. He invests the time to get to know his team, understand them, mentor them, inspire them, and grow them as leaders. I applaud Mauro for sharing his story!" -Brian Cornell, CEO, Target Corporation
Mauro Porcini is senior vice president and chief design officer (the first ever) at PepsiCo. In the past eight years, he and his design team have won more than 1,100 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M' s first chief design officer. Porcini has been recognized with several personal awards, including Fortune' s 40 under 40, GQ Italia' s 30 Best Dressed Men, and Fast Company' s 50 Most Influential Designers in the United States. In 2018 Porcini was awarded with a knighthood (cavaliere) by the president of the Italian Republic.
Status: Indent title, imported to order
ISBN-13: 9781523002887
Published: 18 Oct 2022
Published In: United States
Imprint: Berrett-Koehler Publishers
Publisher: Berrett-Koehler Publishers
Format: Hardback
Height: 235mm
Width: 156mm
Pages: 192

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