How to Write a Marketing Plan (7th Revised Edition)

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

How to Write a Marketing Plan (7th Revised Edition)
John Westwood
RRP:
NZ$ 39.99
Our Price:
NZ$ 37.99
Paperback
h211 x 140mm - 192pg
3 Jul 2022 UK
International import eta 7-19 days
9781398605688
Out Of Stock
Currently no stock in-store, stock is sourced to your order
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Planincludes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books. . . Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you' ll make fast progress, quickly reach your goals and create lasting success in your career.
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbookand Marketing Your Business, all published by Kogan Page.
Status: No local stock, title imported to order
ISBN-13: 9781398605688
Published: 3 Jul 2022
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 211mm
Width: 140mm
Spine: 10mm
Weight: 265g
Pages: 192

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