How to Write a Marketing Plan

How to Write a Marketing Plan
John Westwood
RRP:
NZ$ 32.99
Our Price:
NZ$ 26.39
Paperback
h216 x 138mm - 192pg
3 Jun 2019 UK
International import eta 10-19 days
9780749484835
Out Of Stock
Currently no stock in-store, stock is sourced to your order
How to Write a Marketing Plan, 5th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Status: Active
ISBN-13: 9780749484835
Published: 3 Jun 2019
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 216mm
Width: 138mm
Pages: 192

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