How to Digitize a Cup of Coffee: How Legacy Organizations Must Innovate to Thrive in the Future

- Blurb -

We live in the age of the startups who seemingly come out of nowhere and disrupt, not only companies, but entire industries. Legacy organizations - the large, established companies, become worried about their future, and are more afraid, not of their closest competitors but of the innovative startups who have only just started out! But if you are a legacy organization there is bad news and good news. The bad news is that innovation is much harder for a legacy organization than for a startup. Because a startup only has to focus on their one or two new products - so they can put all their time and energy into that. The large, etsablished organization has many more factors to take into consideration. The good news, however, is that no one has a better chance of succeeding with their innovation initiatives than legacy organizations, because they have all the resources - money, customers, suppliers, data, employees, infrastructure, even health and pension plans. Legacy organizations have to continue optimizing and growing in what they are already good at in the short term - while at the same time, they have to expand by upgrading the core of their business (all their key processes) and experiment to change the core in the long run - through the use of new technologies etc. It's not a surprise that innovation is one of the things that companies talk the most about and find the hardest to actually put into practice successfully. The book is based on research the author has been doing as a market researcher and management consultant over the past 15+ years as well as targeted research and interviews to develop the book with a number of global companies from Google, Amazon and Microsoft, to logistics giant M rsk, the world leading water pump manufacturer Grundfos, Fortune 40 DYI chain Lowe's and Japan's no. 1 airline, Ana.