Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972

Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972
Otl Aicher
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NZ$ 155.00
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NZ$ 124.00
Hardback
h300 x 225mm - 44pg
31 Oct 2019 SW
International import eta 7-19 days
9783721209990
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Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the "cheerful" Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, con-tains a flexible system of colors, forms and fonts that enabled Aicher's team and partners to "play freely" and saved "unnecessary preparatory work and time-consuming detailed decisions".With the use of this kind of visual gram-mar more than 100 design areas were developed. They succeeded in creating an extraordinary broad impact of the appearance and setting new standards for branding and corporate design. Munich 1972 is still regarded as the most successful design project of all the Olympic Games.
Status: Active
ISBN-13: 9783721209990
Published: 31 Oct 2019
Published In: Switzerland
Imprint: Niggli Verlag
Publisher: Niggli Verlag
Format: Hardback
Height: 300mm
Width: 225mm
Pages: 44

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