Gorillas Can Dance

Lessons from Microsoft and Other Corporations on Partnering with Startups

Gorillas Can Dance
Shameen Prashantham
RRP:
NZ$ 56.99
Our Price:
NZ$ 48.44
Hardback
h231 x 157mm - 368pg
23 Nov 2021 US
International import eta 10-30 days
9781119823582
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors-including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration, they often find that developing productive partnerships is not straightforward. The very thing that attracts them to each other - their significant differences - also makes it difficult to work together. There, the partnering process must be approached not only enthusiastically but thoughtfully, by addressing these systemic asymmetries through focusing on the three pillars of synergy, interface, and exemplar. In this book, drawing upon over a decade of research in multiple locations - including China, German, India, Israel, Kenya, South Africa, UK and US - Professor Shameen Prashantham provides guidance on how corporations and startups can build mutual beneficial partnerships. Using examples such as Microsoft and several others including AB InBev, Bayer, BMW, Coca Cola, IBM, Intel, Nissan (Infiniti), SAP, Unilever and Walmart, among others, Gorillas Can Dance discussed the "why", "how", and "where" of corporation-startup up partnering. Readers will learn that to succeed in the age of digital disruption, companies need to develop entrepreneurial, collaborative, and global mindsets.
Dr. Shameen Prashantham is Professor of International Business & Strategy and Associate Dean (MBA) at China Europe International Business School (CEIBS) in Shanghai, China. His research focuses on what he calls "dancing with gorillas"--how startups and large multinational corporations partner with each other as a means to improve their prospects of innovation and growth. Spanning a decade-and-a-half, this work has involved conducting fieldwork, teaching executives or giving talks around the world, including in Accra, Bangalore, Beijing, Berlin, Edinburgh, Johannesburg, Lagos, London, Mexico City, Munich, Nairobi, New Delhi, Shanghai, Silicon Valley, Tel Aviv, and Zurich. At present, his focus is on partnerships that contribute to the Sustainable Development Goals (SDGs).
Status: Active
ISBN-13: 9781119823582
Published: 23 Nov 2021
Published In: United States
Imprint: John Wiley & Sons
Publisher: John Wiley & Sons
Format: Hardback
Height: 231mm
Width: 157mm
Spine: 38mm
Weight: 680g
Pages: 368

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