Fusion: How The Integration of Brand and Culture Powers the World's Greatest Companies

Fusion: How The Integration of Brand and Culture Powers the World's Greatest Companies
Denise Lee Yohn
RRP:
NZ$ 27.99
Our Price:
NZ$ 22.39
Paperback
h196 x 126mm - 240pg
21 Jan 2021 UK
International import eta 7-19 days
9781529359121
Out Of Stock
Currently no stock in-store, stock is sourced to your order
In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.
Status: Active
ISBN-13: 9781529359121
Published: 21 Jan 2021
Published In: United Kingdom
Imprint: Nicholas Brealey Publishing
Publisher: Hodder & Stoughton
Format: Paperback
Height: 196mm
Width: 126mm
Spine: 20mm
Weight: 220g
Pages: 240

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