"The Fundamentals of Printed Textile Design" explores contemporary practice in printed textile design. It provides an introduction to the creative skills, techniques and processes required by designers in order to produce a professional, creative and commercially aware portfolio. This book outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware. In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. This book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow.
The book is a welcome addition to the library of any student or designer hoping to break into or further their career in printed textiles ... It is great to see a book that finally covers the whole process from concept or commission through to production and sale ... The Fundamentals of Printed Textile Design will be the go-to guide for the next generation of printed textile designers. Matthew Taylor, University of Huddersfield, UK Excellent book. Covers the material in a visually appealing and concise manner. Susanne Goetz, Fashion Institute of Technology, USA This is an excellent overview of the role of a printed textile designer. There are clear descriptions of the technical aspects of being a print designer and this is very useful for students who sometimes don't realise that there are technical considerations. The book is clear in its description of the role of the designer and there are useful pointers for students including the need for creativity within the restraints of a commercial project brief. Nick Rodgers, Norwich University College of the Arts, UK Your books on textile design are perfect for our visitors and my colleagues, especially The Fundamentals of Printed Textile Design. We use the book a lot. Jantiene van Elk, Textielmuseum, Netherlands This general introduction for students interested in the printed textile design industry focuses on skills necessary for today's print designer with special emphasis on the importance of understanding context, considering outside influences, and communicating ideas. Russell (Manchester Metropolitan Univ., UK) emphasizes the design brief, with its component parts of research, development, color (colorways and coordinates), final design repeat, the design's use, and manufacturing technology. Mention is made of design categories before the book turns to how traditional designs and visual culture can inspire design work both in and out of one's personal style. Russell places strong emphasis on career information, including the importance of the professional portfolio and differences between employment and freelance work. The book addresses ethics, environmental concerns, and social issues present in the fashion and textile industry today, both in the text itself and in a special end section. End-of-chapter questions and sidebar information provide discussion points and author's tips. This book is part of a design series and would be appropriate for fabric/textile, fashion, and interior design programs ... Summing Up: Recommended. Lower- and upper-division undergraduates, two-year technical program students, faculty, and general readers. L. L. Kriner, Berea College, Choice review February 2012 I love the overall design, layout, etc., and the examples are strong - up-to-date, they show recent trends well, are visually attractive, look good on the page. A design book should be well designed, and this one is ... I will gladly add this title to my recommended reading list for this course, and would strongly urge any undergraduate student serious about launching her own business in the domain of printed textiles to study it. Michael James, University of Nebraska - Lincoln, USA Our Textile Design program is a 50/50 mix of traditional and digital design process. It's good to find a text that integrates the learning in a systematic and comprehensive format. I will be using this book as one of the required texts in my program. Harriet Taylor, New Brunswick College of Craft & Design, USA I like the book and it will be recommended to my students. Mary Anne Jordan, University of Kansas, USA The book looks very good ... I found the progression to be logical, the examples to be appropriate and the content very useful. The chapter on design in industry was very useful. Layne Goldsmith, University of Washington, USA
Alex Russell studied printed textiles at Manchester. After graduating, he worked as a designer and full-time lecturer in Nottingham. He then set up a freelance business, working across Europe, with an interntational client list creating print, pattern, forecasting and illustration work for fashion and interiors. He is now a senior lecturer on the Textile Design for Fashion program at Manchester Metropolitan University, UK, and continues to practice as a freelance designer. Alex's work features widely in books on print and pattern.