Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America
Marcia Chatelain
RRP:
NZ$ 35.99
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NZ$ 30.59
Paperback
h211 x 140mm - 336pg
19 Jan 2021 US
International import eta 10-30 days
9781631498701
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Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
Status: Active
ISBN-13: 9781631498701
Published: 19 Jan 2021
Published In: United States
Imprint: Liveright Publishing Corporation
Publisher: WW Norton & Co
Format: Paperback
Height: 211mm
Width: 140mm
Spine: 23mm
Weight: 268g
Pages: 336

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