Ford in New Zealand Volume II

- Blurb -

After the phenomenal success and critical acclaim for “Ford In New Zealand – Putting the Car before the Horse”, (Volume 1), author John Stokes finally releases his much anticipated Volume II of the history of the Ford car in New Zealand, from World War II to the present day. Anglia, Consul, Zephyr, Cortina, Laser, Escort, Falcon. Most New Zealanders will have many fond memories of moments in these models and shared their personal histories with one model or another of these Ford cars. The establishment of the assembly industry in NZ from the thirties was a significant moment in our motoring history and Ford cars dominated the motoring scene for many years to come. Incredible model launches, market forces, fuel efficiency, new competitors, and mechanical advances are all covered in this comprehensive history which also details all the pivotal mo-ments in the development of each model and the manufacturing processes that were vital to the industry at the time. Ford In New Zealand Volume II falls within living memory for many readers. It follows the extent that Ford in NZ would go to secure brand leadership and how the NZ Government inevitably decimated the Ford assembly plant in Wellington in 1988, open-ing the doors to cheaper Japanese imports, thus closing this piece of history. Incredibly researched and supported by hundreds of never seen before historical imagery, as well as anecdotal legendary sto-ries, Ford In New Zealand, Volume II is the most eagerly await-ed motoring book in the last two decades in a beautifully pack-aged Hardback! Compulsory reading for car buffs, historians, sales & marketing staff and Ford fans