Ford Mustang: The First Generation

Ford Mustang: The First Generation
Clive Branson
RRP:
NZ$ 49.99
Our Price:
NZ$ 39.99
Paperback
h234 x 165mm - 96pg
15 Sep 2019 UK
International import eta 10-19 days
9781445687889
Out Of Stock
Currently no stock in-store, stock is sourced to your order
No one anticipated quite how thoroughly the Ford Mustang would catch the imagination of the American public. The Mustang was marketed as the All-American classic and introduced what became known as the `Pony Car' - an affordable, compact, highly styled car with a sporty or performance-oriented image - and a revolutionary profile of automotive designing in the United States. The company made over a billion dollars selling over 400,000 units in its debut year. It took only eighteen months for Ford to hit the million Mustang mark, making it Ford's most successful launch since the Model A. Today's car sales don't even scratch the number of Mustangs sold on their first year. In over fifty years of production, Ford has sold 9 billion Mustangs worldwide.This book focuses on the First Generation (1964-1973) and the evolution of the Ford Mustang. This was an era when Mustang became synonymous with the name Ford and set an unprecedented benchmark for all rivals to follow. Its popularity was an emotional connection based on its unique and adaptable styling, its performance, and its affordability.
Status: No local stock, title imported to order
ISBN-13: 9781445687889
Published: 15 Sep 2019
Published In: United Kingdom
Imprint: Amberley Publishing
Publisher: Amberley Publishing
Format: Paperback
Height: 234mm
Width: 165mm
Pages: 96

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