Experience Economy, The: Competing for Customer Time, Attention, and Money

Experience Economy, The: Competing for Customer Time, Attention, and Money
B Joseph Pine II, James H Gilmore
RRP:
NZ$ 54.99
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NZ$ 43.99
Hardback
h235 x 156mm - 400pg
1 Dec 2019 US
International import eta 7-19 days
9781633697973
Out Of Stock
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Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.
Status: Active
ISBN-13: 9781633697973
Published: 1 Dec 2019
Published In: United States
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Format: Hardback
Height: 235mm
Width: 156mm
Pages: 400

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