Everybody Writes (2nd Edition)

Your Essential Guide to Creating Content That Doesn't Suck

Everybody Writes (2nd Edition)
Ann Handley, Vahe Habeshian
RRP:
NZ$ 52.99
Our Price:
NZ$ 45.04
Hardback
Not defined - 432pg
20 Dec 2022 US
International import eta 10-30 days
9781119854166
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Everybody Writes teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Everybody Writes will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity.
ANN HANDLEY is a veteran of creating and managing content. She is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Ann is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the coauthor of the best-selling book on content marketing, Content Rules. She is also a keynote speaker, mom, and writer at AnnHandley.com. Connect with her on Twitter via @annhandley.
Status: Active
ISBN-13: 9781119854166
Published: 20 Dec 2022
Published In: United States
Imprint: John Wiley & Sons
Publisher: John Wiley & Sons
Format: Hardback
Weight: 666g
Pages: 432

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