Emotion by Design

Creative Leadership Lessons from a Life at Nike

Emotion by Design
Greg Hoffman
RRP:
NZ$ 50.00
Our Price:
NZ$ 40.00
Hardback
h240 x 156mm - 304pg
7 Apr 2022 UK
9781847943545
Out Of Stock
Currently no stock in-store, stock is sourced to your order
From the creative genius behind Nike' s most audacious campaigns comes this revelatory guide to creativity in businessA revelatory guide to creativity in business, from the genius behind Nike' s greatest campaignsJust do it. Find your greatness. Believe in something. For decades, Nike' s campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It' s an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick' s ' Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth. Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people' s most audacious dreams. But this method needn' t be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world. The result is a masterclass in creativity, gleaned from a lifetime with one of the world' s most innovative brands. We can all harness the power of emotion by design.
A brand isn' t a logo, it' s a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better. -- Seth Godin Emotion by Design is Greg Hoffman' s transformative and intensely personal journey building one of the world' s most important, groundbreaking brands. It' s a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company. -- Laszlo Bock, author of WORK RULES! Not only does Emotion by Design offer a gripping insight into the creation of some of the most iconic marketing in history, it is also a powerful love letter to the power of a sense of purpose in doing our work. -- Bruce Daisley, author of THE JOY OF WORK This is the ultimate playbook to unleash creativity in any team - and in turn effect real, transformative change for you and your company. -- Jake Humphrey, author of HIGH PERFORMANCE Establishing an emotional connection is critical for building a brand. In this brilliant book, Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger. It' s a must-read for any marketer, businessperson or creative. -- Nir Eyal, author of HOOKED and INDISTRACTABLE
Greg Hoffman joined Nike as a design intern in 1992 and rose through the ranks to become Chief Marketing Officer, retiring in 2020. During his 28 years at Nike, Hoffman creatively led three Olympic campaigns, worked with everyone from LeBron James to Serena Williams, and shepherded Nike to greater brand recognition than ever before. He has been cited as one of the US' s leading creatives by Fast Company, Business Insider and AdAge.
Status: Indent title, imported to order
ISBN-13: 9781847943545
Published: 7 Apr 2022
Published In: United Kingdom
Imprint: Cornerstone Press
Publisher: Cornerstone
Format: Hardback
Height: 240mm
Width: 156mm
Spine: 40mm
Weight: 750g
Pages: 304

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

International Imports - stock is imported into NZ, depending on air or sea shipping option from the international supplier stock can take 10-30 working days to arrive into NZ. 

Pre-order Titles - delivery will vary depending on where the title is published, if local stock is available in NZ then 5-7 business days, for international imports it can be 10-30 business days. In all cases we will access the quickest supply option.

Delivery Packaging - we ship all items in cardboard sleeves or by box with either packing paper or corn starch chips. (We avoid using plastics bubble bags)

Tracking - Orders are delivered by track and trace courier and are fully insured, tracking information will be sent by email once dispatched.

View our full Order & Delivery information