Elements in Publishing and Book Culture: Adapting Bestsellers: Fantasy, Franchise and the Afterlife of Storyworlds

Elements in Publishing and Book Culture: Adapting Bestsellers: Fantasy, Franchise and the Afterlife of Storyworlds
Ken Gelder
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NZ$ 26.95
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NZ$ 24.25
Paperback
Not defined - 75pg
29 Feb 2020 UK
International import eta 7-19 days
9781108731089
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This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.
Status: Print on Demand
ISBN-13: 9781108731089
Published: 29 Feb 2020
Published In: United Kingdom
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Format: Paperback
Pages: 75

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