Eat & Go 2

Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries

Eat & Go 2
Wang Shaoqiang
RRP:
NZ$ 120.00
Our Price:
NZ$ 96.00
Hardback
h279 x 203mm - 240pg
2 Jun 2022 SP
Locally sourced in NZ eta 7-15 days
9788417656614
Out Of Stock
Currently no stock in-store, stock is sourced to your order
This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafes, restaurants, bars, dessert shops and bakeries. In today' s information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China' s most prestigious design and illustration awards.
Status: Active
ISBN-13: 9788417656614
Published: 2 Jun 2022
Published In: Spain
Imprint: Hoaki
Publisher: Hoaki
Format: Hardback
Height: 279mm
Width: 203mm
Pages: 240

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