Dynamic Brand (Bilingual edition)

- Blurb -

This book stems from love for design, tells Emanuele Cappelli' s personal story (one that over time has been shared by many others), and most importantly presents the Dynamic Brand method as an approach to integrated contemporary communication. A method that has grown with its founder, with Cappelli Design, and with its lively, curious, experimental approach open to taking risks. Dynamic Brand' s vocation is to appreciate design for its cultural meaning and the methodology laid out in this book is key to understanding the studio' s communication projects. Dynamic Brand tells how new media have transformed the way companies and institutions communicate their brands. Through a series of case studies and a road map of this design method, readers find themselves immersed in a dimension where design and strategy merge creating corporate identity systems capable of creating authentic relations with people. The development of the Dynamic Brand method is a story about people, a story connected to the history of Cappelli Identity Design, told through the eyes of Emanuele Cappelli, designer and founder of the Studio, and of his team.