Doing Research in the Real World (5th Edition)

Doing Research in the Real World  (5th Edition)
David E Gray
RRP:
NZ$ 142.99
Our Price:
NZ$ 121.54
Paperback
h246 x 189mm - 896pg
30 Nov 2021 UK
International import eta 10-19 days
9781529742442
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Now available with a FREE interactive ebook when you purchase the paperback version, the Third Edition of David Gray's textbook is the companion for any student undertaking a research project. It guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data. Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on: - Using SPSS for quantitative data analysis - Sampling strategies in quantitative and qualitative research - Approaches to secondary analysis - Using focus groups - Ethnography and participant observation Packed full of learning features and fully supported by an interactive ancillary material available from the companion website this book enables you to develop your own research.Each chapter contains case studies, student activities and 'top tips' as well as examples taken from actual research projects. The website includes features such as: - Podcasts - Glossary - Annotated full text-journal articles - Planning your research project toolkit - Video introductions to chapters / themes - Real world data - Real examples of coding - Video top tips - Encyclopaedia entries
"Doing Research In The Real World is an excellent, comprehensive resource for research students and academics, which effectively communicates the fundamentals of research to an interdisciplinary audience. The book provides an in depth understanding of the relationship between ontology, epistemology, research methodology and methods as well as the complexity of data collection, analysis and synthesis. Intertwined with the real world context, this book is particularly useful in helping research students understand and navigate the complex nature of research." -- Emma Murphy 20131017
David Gray studied economics and history at the London School of Economics before commencing on a teaching career in further education. He then spent three years as a training manager at the London Stock Exchange before joining the University of Surrey as a lecturer. David is now Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), action learning, reflective learning, and learning in small and medium sized enterprises (SMEs). He has been involved in many empirical research studies over the last 20 years including projects across the European Union and more recently a national study into the triggers for SME success. Apart from research methods David has also written books and published articles on work-based learning, teacher education and coaching and mentoring. When not leading research projects he tries to play golf.

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