The Digital Marketing Handbook

Deliver Powerful Digital Campaigns

The Digital Marketing Handbook
Simon Kingsnorth
RRP:
NZ$ 62.99
Our Price:
NZ$ 59.84
Paperback
h235 x 157mm - 288pg
3 Jan 2022 UK
International import eta 10-19 days
9781398603394
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer' s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer. " * Ashley Friedlein, Founder, Econsultancy and Guild * "Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing. " * Glen Conybeare, Global President, Reprise Commerce * "The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " * Devon S. Perry, CEO Segel Associates *
Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.
Status: No local stock, title imported to order
ISBN-13: 9781398603394
Published: 3 Jan 2022
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 235mm
Width: 157mm
Spine: 16mm
Weight: 430g
Pages: 288

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