The Digital Frontier

How Consumer Companies Can Create Massive Value Through Digital Transformation

The Digital Frontier
Ajay Sohoni
RRP:
NZ$ 52.99
Our Price:
NZ$ 45.04
Hardback
h244 x 156mm - 288pg
17 Jun 2021 US
International import eta 10-30 days
9781119803249
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Discover how to move forward with your own company' s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You' ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you' ll also find:A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functionsA simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
AJAY SOHONI is Vice President of Strategy for the ASEAN and South Pacific Operating Unit at The Coca-Cola Company. He was formerly ASEAN Digital Director for Coke. He was also Executive Vice President at e-Commerce company Lazada before it was sold to Alibaba. Prior to that, Ajay was an Associate Principal at McKinsey and Co.
Status: Active
ISBN-13: 9781119803249
Published: 17 Jun 2021
Published In: United States
Imprint: John Wiley & Sons
Publisher: John Wiley & Sons
Format: Hardback
Height: 244mm
Width: 156mm
Spine: 22mm
Weight: 564g
Pages: 288

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