Digital Entrepreneurship

Management, Systems and Practice

Digital Entrepreneurship
Vincenzo Morabito
RRP:
NZ$ 55.95
Our Price:
NZ$ 50.36
Paperback
Not defined - 250pg
30 Jun 2021 UK
International import eta 7-19 days
9781108969857
Out Of Stock
Currently no stock in-store, stock is sourced to your order

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9781108845519 UK Hardback $156.56

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.
Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Universita Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell' Universita e della Ricerca Scientifica e Tecnologica).
Status: No local stock, title imported to order
ISBN-13: 9781108969857
Published: 30 Jun 2021
Published In: United Kingdom
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Format: Paperback
Pages: 250

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