Design It Emotional: Emotions in Graphic Design and How to Spark Them

Design It Emotional: Emotions in Graphic Design and How to Spark Them
Sara Caldas
RRP:
NZ$ 59.99
Our Price:
NZ$ 47.99
Paperback
h248 x 187mm - 184pg
3 Sep 2019
Locally sourced in NZ eta 7-15 days
9788417656027
Out Of Stock
Currently no stock in-store, stock is sourced to your order
n this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

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