Design Elements: Understanding the Rules and Knowing When to Break Them (2nd Edition)

Design Elements: Understanding the Rules and Knowing When to Break Them (2nd Edition)
Timothy Samara
RRP:
NZ$ 55.00
Our Price:
NZ$ 44.00
Paperback
h254 x 203mm - 320pg
18 Aug 2020 US
International import eta 7-19 days
9781631598722
Out Of Stock
Currently no stock in-store, stock is sourced to your order
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together.Expansion and new material includes: -Composition/layout, visual hierarchy, -Form and composition in relation to concepts and meaning -Color psychology and narrative -Color coding -Reference palettes for time periods, cultures, and businesses -Special color and printing techniques -Combining type styles, editorial text setting issues, plus -Web-related type style and hierarchy issues -Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image -Making type and imagery work better together -Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints'
TIMOTHY SAMARA is a New York-based graphic designer, educator, and author whose twenty-year career has so far focused on visual identity and branding, communication design, and typography. Since 2000, he has split his time between professional practice, writing, and academia, defining a highly-respected reputation as an instructor at all levels of undergraduate study. He is currently on the faculty at the School of Visual Arts, Parsons: The New School for Design, and Purchase College/SUNY; and he has previously taught at New York University, The University of the Arts, and Fashion Institute of Technology. Samara is the author of eight books on design (all from Rockport Publishers), which have been translated into ten languages and are used by students and practitioners around the world.
Status: Active
ISBN-13: 9781631598722
Published: 18 Aug 2020
Published In: United States
Imprint: Rockport Publishers Inc
Publisher: Rockport Publishers Inc
Format: Paperback
Height: 254mm
Width: 203mm
Pages: 320

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