Cult of Youth, The: Anti-Ageing in Modern Britain

Cult of Youth, The: Anti-Ageing in Modern Britain
James F Stark
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NZ$ 161.95
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NZ$ 145.76
Hardback
Not defined - 264pg
31 Mar 2020 UK
International import eta 7-19 days
9781108484152
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In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.
Status: Active
ISBN-13: 9781108484152
Published: 31 Mar 2020
Published In: United Kingdom
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Format: Hardback
Pages: 264

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