CrowdRising: Building a Sustainable World through Mass Collaboration

- Blurb -

Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking - and of vital importance to the world - are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context, and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future. With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers that are using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: the systems needed to transform global economic growth, drive human prosperity, and replenish the planet's resources; identification of more sustainable ways to design, recycle, distribute, or transport packaging; and the development of solutions that enable products to be repurposed.