Creativity Leap

Creativity Leap
Natalie Nixon
RRP:
NZ$ 48.00
Our Price:
NZ$ 38.40
Paperback
h216 x 140mm - 224pg
23 Jun 2020 US
International import eta 7-19 days
9781523088256
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Creativity is the engine for innovation, but too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. Natalie Nixon, an innovation strategist with a background in cultural anthropology, fashion, dance, and service design, says a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon believes humans are hardwired to be creative, so creativity is a competency anyone can develop. She defines it as a system grounded in curiosity and moving in and out of improvisation, intuition, and insight. The process of creativity combines wonder (inspiration, awe, audacity, and asking a lot of what-if questions) with rigor (discipline, practice, skill-building, and attention to detail). This book combines creativity tools and techniques with stories of individuals and businesses that have the courage to lead with creativity to innovate. If you are looking for ways to increase your individual or organizational creativity quotient, then look no further.
Natalie Nixon is president of Figure 8 Thinking. She is a regular contributor to Inc. and a global speaker represented by the BigSpeak Speakers Bureau. She has spoken at TEDxPhiladelphia, the Business Innovation Factory, 360 Possibles (in France), Creative Mornings, the Copenhagen Institute for Interactive Design, the European Innovation Academy, and the Mayo Clinic Transform conference. Nixon is a lecturer at the University of Pennsylvania in social innovation and design thinking and a senior advisor at Econsult Solutions. She holds a PhD in design management from the University of Westminster in London, an MS from Thomas Jefferson University in global textile marketing, and a BA (cum laude) from Vassar College in anthropology and Africana studies.
Status: Indent title, imported to order
ISBN-13: 9781523088256
Published: 23 Jun 2020
Published In: United States
Imprint: Berrett-Koehler Publishers
Publisher: Berrett-Koehler Publishers
Format: Paperback
Height: 216mm
Width: 140mm
Pages: 224

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