The Creative Nudge

Simple Steps to Help You Think Differently

The Creative Nudge
Mick Mahoney, Kevin Chesters
RRP:
NZ$ 37.99
Our Price:
NZ$ 30.39
Paperback
h216 x 138mm - 128pg
3 Jun 2021 UK
International import eta 7-19 days
9781786279002
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Creative thinking is something everyone can do. It' s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ' nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick' s strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
Status: Active
ISBN-13: 9781786279002
Published: 3 Jun 2021
Published In: United Kingdom
Imprint: Laurence King Publishing
Publisher: Laurence King Publishing
Format: Paperback
Height: 216mm
Width: 138mm
Pages: 128

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