Creative Mindset

Creative Mindset
Jeff DeGraff, Staney DeGraff
RRP:
NZ$ 40.00
Our Price:
NZ$ 32.00
Paperback
h216 x 140mm - 168pg
29 Sep 2020 US
International import eta 7-19 days
9781523090150
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Nearly all of today' s major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn' t require an advanced education or technical skills--all employees can be creative. Often, all they lack is a fitting mindset and the right tools. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE- Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It' s time to rethink the way we make innovation happen. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook.
Jeff DeGraff is a clinical professor of management and organizations at the Ross School of Business at the University of Michigan and is an advisor to Fortune 500 companies--including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more. He has written several books, including The Innovation Code, Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc. , Fortune, and Psychology Today. He has a regular segment on public radio called The Next Idea. Staney DeGraff is CEO of Innovatrium, a laboratory and consulting firm with multiple locations. She is the coauthor of The Innovation Code.
Status: Indent title, imported to order
ISBN-13: 9781523090150
Published: 29 Sep 2020
Published In: United States
Imprint: Berrett-Koehler Publishers
Publisher: Berrett-Koehler Publishers
Format: Paperback
Height: 216mm
Width: 140mm
Pages: 168

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