Creating Superfans

How To Turn Your Customers Into Lifelong Advocates

Creating Superfans
Brittany Hodak
RRP:
NZ$ 57.99
Our Price:
NZ$ 46.39
Hardback
h203 x 152mm - 296pg
13 Feb 2023 CAN
International import eta 7-19 days
9781774580783
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Superfans aren' t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You' ll learn how to:- Define, understand, and share your own unique brand story- Better capture, understand, and utilize customer feedback- Connect your brand' s story to your individual customers' stories- Make exceeding customer expectations business-as-usual- Regularly earn and capitalize on customer referralsYou' ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you' re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
Brittany Hodak is an award-winning entrepreneur and speaker who has delivered keynotes across the world to organizations including American Express and the United Nations. Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Katy Perry, Dolly Parton, and more under her eight-year leadership. brittanyhodak. com
Status: Active
ISBN-13: 9781774580783
Published: 13 Feb 2023
Published In: Canada
Imprint: Page Two Books Inc
Publisher: Page Two Books Inc
Format: Hardback
Height: 203mm
Width: 152mm
Spine: 25mm
Weight: 454g
Pages: 296

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