Craft Beer Design

The Design, Illustration and Branding of Contemporary Breweries

Craft Beer Design
Kasper Monrad, Peter gestalten
RRP:
NZ$ 89.99
Our Price:
NZ$ 71.99
Hardback
h260 x 210mm - 256pg
8 Mar 2022 GE
International import eta 10-19 days
9783967040326
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The experience of craft beer is not just about what' s in the can, but what' s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.
Peter Monrad is a Copenhagen-based graphic designer and creative director, musician, and avid consumer of IPA. Previously, he was creative director at AllerCP, one of the biggest creative agencies in Scandinavia. His passion project Not Just Beer chronicles the branding of modern craft beer and the brilliant designers behind the labels.
Status: Active
ISBN-13: 9783967040326
Published: 8 Mar 2022
Published In: Germany
Imprint: Gestalten
Publisher: Die Gestalten Verlag
Format: Hardback
Height: 260mm
Width: 210mm
Pages: 256

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