Contagious Commandments, The: Ten Steps to Brand Bravery

Contagious Commandments, The: Ten Steps to Brand Bravery
Paul Kemp-Robertson, Chris Barth
RRP:
NZ$ 45.00
Our Price:
NZ$ 36.00
Paperback
h234 x 153mm - 304pg
21 Nov 2019 UK
International import eta 7-19 days
9780241328972
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Status: Indent title, imported to order
ISBN-13: 9780241328972
Published: 21 Nov 2019
Published In: United Kingdom
Imprint: Penguin Books
Publisher: Penguin Books
Format: Paperback
Height: 234mm
Width: 153mm
Pages: 304

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