Consumer Behavior

Consumer Behavior
Ayalla Ruvio, Dawn Iacobucci
RRP:
NZ$ 165.99
Our Price:
NZ$ 141.09
Paperback
Not defined - 368pg
1 Feb 2023 US
International import eta 10-30 days
9781119912415
Out Of Stock
Currently no stock in-store, stock is sourced to your order
In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you' ll find:An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank
Status: Active
ISBN-13: 9781119912415
Published: 1 Feb 2023
Published In: United States
Imprint: John Wiley & Sons
Publisher: John Wiley & Sons
Format: Paperback
Pages: 368

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