The Commercial Charity

How Business Thinking Can Help Non-Profits Grow Impact and Income

The Commercial Charity
Martyn Drake
RRP:
NZ$ 72.99
Our Price:
NZ$ 58.39
Paperback
h230 x 155mm - 216pg
3 Apr 2020 UK
9781789663280
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization. Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
"An indispensable guide. Any third sector senior leader will find something new and inspiring in this book. "--Mark Lever, former CEO, National Autistic Society "It challenges conventional thinking in the sector in a really engaging and motivating way. It brings fresh thinking and uses great case-studies and research to reinforce its key points. I have already ordered copies of this book for everyone in my organization. "--Richard Hawkes, Chief Executive, British Asian Trust "The chasm between commerce and charity needn' t seem so great, nor so murky and perplexing. This book acts as a bridge between those two worlds. I wish I' d read it before I made that transition. "--Martin Halliwell, Chief Financial Officer, British Red Cross
Martyn Drake is recognized as one of the leading experts on strategy and commerce within the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more. Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson' s UK, Sense and Anthony Nolan.
Status: Active
ISBN-13: 9781789663280
Published: 3 Apr 2020
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 230mm
Width: 155mm
Spine: 15mm
Weight: 330g
Pages: 216

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