Cognitive Choice Modeling

Cognitive Choice Modeling
Jerome R Busemeyer, Zheng Joyce Wang
RRP:
NZ$ 125.00
Our Price:
NZ$ 100.00
Hardback
h229 x 152mm - 288pg
9 Mar 2021 US
International import eta 7-19 days
9780262044967
Out Of Stock
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Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.
Status: Indent title, imported to order
ISBN-13: 9780262044967
Published: 9 Mar 2021
Published In: United States
Imprint: MIT Press
Publisher: MIT Press
Format: Hardback
Height: 229mm
Width: 152mm
Pages: 288

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