Can't Dutch This!: Secrets of Dutch Entrepreneurship and Success

Can't Dutch This!: Secrets of Dutch Entrepreneurship and Success
Sangbreeta Moitra
RRP:
NZ$ 47.99
Our Price:
NZ$ 38.39
Paperback
h229 x 152mm - 200pg
1 Oct 2019 XNE
International import eta 7-19 days
9789462762886
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Fascinating transformation, innovation and branding lessons from the land of the Dutch. How did the tulip fields of the Keukenhof, a man-made flower garden, become a top global tourist destination, pulling over 1.5 million tourists annually? How did a country 237 times smaller than USA, become the world's second largest food exporter? From the tulip fields of the Keukenhof and the traditional cheese market of Alkmaar to the tech-mastery of Deltaworks, The Netherlands has a wealth of fascinating lessons that the world is yet to discover. Dutch Directness, going Dutch, Dutch mentality...today Dutch is not just a nationality. It is a brand, and a powerful one at that. Lessons accompanied by photos, anecdotes, stories, short interviews; also examples of other organizations across the world who, by embodying these lessons, have elevated their game and transformed into mega successful enterprises.
Status: Active
ISBN-13: 9789462762886
Published: 1 Oct 2019
Published In: Netherlands
Imprint: Vakmedianet Management bv
Publisher: Vakmedianet Management bv
Format: Paperback
Height: 229mm
Width: 152mm
Pages: 200

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