Business of Healthcare Innovation, The

Business of Healthcare Innovation, The
Lawton Robert Burns
RRP:
NZ$ 75.95
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NZ$ 68.35
Paperback
Not defined - 575pg
31 Mar 2020 UK
International import eta 7-19 days
9781108749060
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9781108479448 UK Hardback 3rd Ed. $184.46

The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.
Status: Active
ISBN-13: 9781108749060
Published: 31 Mar 2020
Published In: United Kingdom
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Format: Paperback
Pages: 575

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