Business Myths

Dispel the Misconceptions and Master Social Media

Business Myths
Michelle Carvill, Ian Macrae
RRP:
NZ$ 51.99
Our Price:
NZ$ 41.59
Paperback
h234 x 156mm - 288pg
3 Mar 2020 UK
International import eta 7-19 days
9780749498719
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
Status: Active
ISBN-13: 9780749498719
Published: 3 Mar 2020
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 234mm
Width: 156mm
Pages: 288

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