Break the Internet

In Pursuit of Influence

Break the Internet
Olivia Yallop
RRP:
NZ$ 37.00
Our Price:
NZ$ 29.60
Paperback
Not defined - 288pg
5 Jan 2022 AU
International import eta 7-19 days
9781922310200
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they . . . and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today' s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ' social stock market' . From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
' Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential. ' -- Will Storr, author of Selfie
Olivia Yallop is a digital strategist and commentator on technology and pop culture. She has a degree from the University of Oxford and lives in London.
Status: Active
ISBN-13: 9781922310200
Published: 5 Jan 2022
Published In: Australia
Imprint: Scribe Publications
Publisher: Scribe Publications
Format: Paperback
Pages: 288

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