Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

- Blurb -

You need a name to start a business, create a product, launch a campaign, share an idea, or define a place. Everything, literally everything, has a name. It's the cornerstone of your brand, and it is how people and customers will know it.It cannot be overstated, choosing a brand name is one of the most important business decisions you will make. Websites and campaigns are temporary, but brand names stick around for a very long time. They are the longest living artifact of a company. It's how your brand will be known, forever. Getting your brand name right is essential.Brand New Name delivers a proven, step-by-step brand naming process to create an unforgettable name. The book shows you what to do every step of the way - right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.You'll discover the science of how names persuade people and how they get stuck in your mind, and you will learn the origin stories of interesting brands.Learn how to create an unforgettable name - whether it's for your company, product, or idea.