Big Data, Big Design

Why Designers Should Care about Artificial Intelligence

Big Data, Big Design
Helen Armstrong, Keetra Dean Dixon
RRP:
NZ$ 62.99
Our Price:
NZ$ 50.39
Paperback
h216 x 178mm - 176pg
11 Nov 2021 US
International import eta 7-19 days
9781616899158
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Big Data Big Design defines and explores what every designer needs to know about artificial intelligence (AI) and machine learning (ML), all the while inspiring designers to harness this technology and establish leadership via thoughtful, human-centered design. It' s not just about the algorithms, it' s about what we do with the data once received. Ellen lupton says, " Important and accessible!" Readers will explore the principles and cultural context of Ai and ML, as well as gain an understanding of the design opportunities and pitfalls that arise as designers incorporate predictive algorithms into their practice. Designers will walk away from this portable, friendly book inspired by practical and theoretical knowledge that will allow them to make thoughtful decisions as this technology unfolds.
"Training machines to learn is one of the most critical design challenges of our time. Helen Armstrong' s book is an invitation to designers to engage this process in ways that are inclusive, equitable, and creative. " - Ellen Lupton, Author of Thinking with Type,
Helen Armstrong views design from across the spectrum as a designer, educator, and researcher. She is an associate professor of graphic design at North Carolina State University. In addition to teaching, she wrote Graphic Design Theory: Readings from the Field (Princeton Architectural Press, 2009) and Digital Design Theory: Readings from the Field (Princeton Architectural Press, 2016) and co-wrote, with Zvezdana Stojmirovic, Participate: Designing with User-Generated Content (Princeton Architectural Press, 2011).
Status: No local stock, title imported to order
ISBN-13: 9781616899158
Published: 11 Nov 2021
Published In: United States
Imprint: Princeton Architectural Press
Publisher: Princeton Architectural Press
Format: Paperback
Height: 216mm
Width: 178mm
Pages: 176

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