Behind Every Good Decision: How Anyone Can Use Business Analaytics to Turn Data into Profitable Insight

Behind Every Good Decision: How Anyone Can Use Business Analaytics to Turn Data into Profitable Insight
Piyanka Jain, Puneet Sharma
Our Price:
NZ$ 35.00
Paperback
h235 x 159mm - 256pg
6 Sep 2022 US
International import eta 7-19 days
9781400231041
Out Of Stock
Currently no stock in-store, stock is sourced to your order
There is a costly misconception in business today'that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps'using only Excel as a tool. Readers will learn how to: Clarify the business question ' Lay out a hypothesis-driven plan ' Pull relevant data ' Convert it to insights ' Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science'it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
..".should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That's everybody." "--Vancouver Business Journal"
Piyanka Jain is President and CEO of Aryng, a management consulting company focused on analytics for business impact. Puneet Sharma is VP of Analytics, Growth Hacking, and User Research at Move Inc.
Status: Indent title, imported to order
ISBN-13: 9781400231041
Published: 6 Sep 2022
Published In: United States
Imprint: Amacom
Publisher: HarperCollins Focus
Format: Paperback
Height: 235mm
Width: 159mm
Spine: 16mm
Weight: 271g
Pages: 256

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