Art of Successful Brand Collaborations, The

Art of Successful Brand Collaborations, The
Geraldine Michel, Reine Willing
RRP:
NZ$ 75.99
Our Price:
NZ$ 72.19
Paperback
h235 x 159mm - 288pg
10 Dec 2019 UK
9781138499614
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration.
Status: Active
ISBN-13: 9781138499614
Published: 10 Dec 2019
Published In: United Kingdom
Imprint: Routledge
Publisher: Taylor & Francis
Format: Paperback
Height: 235mm
Width: 159mm
Pages: 288

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