AI and UX (1st Edition)

Why Artificial Intelligence Needs User Experience

AI and UX (1st Edition)
Gavin Lew, Robert M Schumacher Jr
RRP:
NZ$ 80.99
Our Price:
NZ$ 64.79
Paperback
h235 x 155mm - 168pg
7 Sep 2020 US
International import eta 7-19 days
9781484257746
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Currently no stock in-store, stock is sourced to your order
Shine a light on how user experience (UX) will play a significant role in adoption of AI technologies across industries. This book explores how AI must be developed within a UX framework. The authors start by asking the question "how do we make AI smarter? " You will then quickly realize that the tried and true techniques of AI have been all about getting smarter. While we are making massive inroads, these may not be making AI more successful. It is not just about getting a product to market; it is-as always-about getting the product into people' s hands in a form that will be used. That demands examining the product from the perspective of the user-a stage of product development we have come to accept as fundamental. But the new world of AI will necessitate a new "UX lens" for us to see through. We should be asking the questions that will get us to that new lens. This book is based on interviews on technologists in the field of AI and UX. It is comprised of three core areas: 1) The history of AI, 2) Product examples and failures, and 3) A UX framework to make AI successful. What You' ll LearnUnderstand how the usage and success of AI depends on a great user experience Discover how technology can advance beyond "it works" to "it works well," which subsequently increases its adoptionDetermine what ways can we let the users enhance the data to make AI better attuned to their needsRealize how you can make humans smarter in their interactions with AI Who This Book Is ForThose interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products
Gavin Lew has 25 years of experience in the corporate and academic environment. He founded User Centric and grew the company to be the largest private UX consultancy in the United States. After selling the company, he continued to lead a North American UX team to become one of the most profitable business units of the parent organization. He is a frequent presenter at national and international conferences and the inventor of several patents. He is an adjunct professor at DePaul and Northwestern Universities. Gavin has a Masters in Experimental Psychology from Loyola University, and is currently the Managing Partner of Bold Insight, part of ReSight Global, a globally funded UX consulting practice across North America, Europe and Asia. Robert M. Schumacher, Jr. has more than 30 years of experience in academic, agency and corporate worlds. He co-owned User Centric with Gavin from its early stages until it was sold to GfK in 2012. While at User Centric, Bob helped found the User Experience Alliance, a global alliance of UX agencies. As well he founded User Experience Ltd, a UX agency in Beijing. He is Co-founder, co-owner, and Managing Partner of Bold Insight, part of ReSight Global, a global UX company. He has several patents and dozens of technical publications, including user interface standards for health records for the US government. He also is an Adjunct Professor at Northwestern University. Bob has a Ph. D. in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.
Status: No local stock, title imported to order
ISBN-13: 9781484257746
Published: 7 Sep 2020
Published In: United States
Imprint: APress
Publisher: APress
Format: Paperback
Height: 235mm
Width: 155mm
Pages: 168

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