We Know It When We See It

What the Neurobiology of Vision Tells Us About How We Think

We Know It When We See It
Richard Masland
RRP:
NZ$ 42.99
Our Price:
NZ$ 34.39
Hardback
h216 x 135mm - 272pg
7 Jan 2021 UK
International import eta 7-19 days
9781786078162
Out Of Stock
Currently no stock in-store, stock is sourced to your order
More than meets the eye - the science of how we see and the secrets it reveals about how the brain works. Spotting a face in a crowd is so easy, you take it for granted. But how you do it is one of science' s great mysteries. Vision is involved in nearly a third of everything a brain does and explaining how it works reveals more than just how we see. It also tells us how the brain processes information - how it perceives, learns and remembers. In We Know It When We See It, pioneering neuroscientist Richard Masland covers everything from what happens when light hits your retina, to the increasingly sophisticated nerve nets that turn that light into knowledge, to what a computer algorithm must be able to do before it can truly be called ' intelligent' . It is a profound yet accessible investigation into how our bodies make sense of the world.
' A masterful page-turner that braids science and the stories behind the science. Wise, insightful, and written with the approachability and wisdom that only a veteran of the field can achieve. ' -- David Eagleman, neuroscientist at Stanford, New York Times bestselling author ' We Know It When We See It is the definitive description of the neuroscience of perception. Using language anyone can understand [. . . ] Anyone interested in perception, machines that can learn, or how the brain works should read it. ' -- Andrew D. Huberman, Professor of Neurobiology and Ophthalmology, Stanford University School of Medicine ' How do we recognize a face in a crowd? Starting with this question, Masland teaches us not only how we see but how we think and remember. Step by step, he paints a picture of the brain as a dynamic, wide-ranging coalition of nerve nets. This picture provides striking parallels with artificial intelligence and highlights the remarkable adaptability, creativity, and resilience of the brain. ' -- Susan R. Barry, Author of Fixing My Gaze and Professor Emeritus of Neuroscience and Behavior, Mount Holyoke College
Richard Maslandwas the David Glendenning Cogan Distinguished Professor of Ophthalmology and Professor of Neuroscience at Harvard Medical School. He died in 2019, and is remembered for his groundbreaking contributions to the study of neural networks and to the reversal of blindness.
Status: Active
ISBN-13: 9781786078162
Published: 7 Jan 2021
Published In: United Kingdom
Imprint: Oneworld Publications
Publisher: Oneworld Publications
Format: Hardback
Height: 216mm
Width: 135mm
Spine: 24mm
Pages: 272

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

International Imports - stock is imported into NZ, depending on air or sea shipping option from the international supplier stock can take 10-30 working days to arrive into NZ. 

Pre-order Titles - delivery will vary depending on where the title is published, if local stock is available in NZ then 5-7 business days, for international imports it can be 10-30 business days. In all cases we will access the quickest supply option.

Delivery Packaging - we ship all items in cardboard sleeves or by box with either packing paper or corn starch chips. (We avoid using plastics bubble bags)

Tracking - Orders are delivered by track and trace courier and are fully insured, tracking information will be sent by email once dispatched.

View our full Order & Delivery information