International Business: The New Realities (1st Edition)

International Business: The New Realities (1st Edition)
S Tamer Cavusgil, Hussain G Rammal, Susan Freeman
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Paperback
Not defined - 648pg
12 Dec 2011 AU
9781442533561
1
International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Status: Active
ISBN-13: 9781442533561
Published: 12 Dec 2011
Published In: Australia
Imprint: Pearson Education Australia
Publisher: Pearson Education Australia
Format: Paperback
Pages: 648

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